Leighton Haynes, of Twin Phoenix Marketing, continues his marketing series with
Lalita, discussing the power of brand and customer sensitivity on business success. He urges
- Not taking customer relationships for granted -- with both internal and external customers
- Authorizing employees to take immediate action for customers with the tools needed to satisfy them, rather than passing it along to management.
- Leading, or anticipating, customer needs -- not waiting for a complaint or a need
Leighton suggests the book, Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future. Also, pick up must-read magazines Business 2.0 and Fast Company.
Contact Leighton, 202 203 7737
Duration: 27:25 File Size: 6.58 MB