Friday, August 11, 2006

LNB #018 - The 7 Deadly Sins of Marketing (Pt. 5)

Leighton Haynes, of Twin Phoenix Marketing, continues his marketing series with
Lalita, discussing the power of brand and customer sensitivity on business success. He urges

  • Not taking customer relationships for granted -- with both internal and external customers
  • Authorizing employees to take immediate action for customers with the tools needed to satisfy them, rather than passing it along to management.
  • Leading, or anticipating, customer needs -- not waiting for a complaint or a need
  • Measurement!

Leighton suggests the book, Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future. Also, pick up must-read magazines Business 2.0 and Fast Company.

Contact Leighton, 202 203 7737

Duration: 27:25 File Size: 6.58 MB

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Anonymous said...

I love the interaction between you two....and I'm learning something. Hurry up with the last 2 sins!