Monday Morning Melodies -- Tribute to Isaac Hayes

This week isn't starting off well. First, it was Bernie Mac and now we find that we've lost Isaac Hayes. He died Sunday afteroon after collapsing in his home.

Mr. Hayes was known for his sulty baritone, smoking orchestration and driving beats on such tunes as "The Theme from Shaft."

Here's a sample of what made him great.

Travel safely home, Black Moses. We'll see you on the other side.

 

Starbucks to Shutter 600 Stores. Is "Your" Fave on the List?

In a cost saving move, Starbucks is shuttering 600 stores (click here for the national list), with job losses totaling in excess of 12,000. Long the ubiquitous coffee retailer, the java giant has noted that (1) McDonald's and Dunkin Donuts has been "eating their lunch" winning coffee tastings and now offering free wifi and confortable louges and (2) the retailer is no longer "special" with the now-jettisoned breakfast sandwiches, increasingly dirty stores, inconsistent brew and stores on every corner. In an effort to getting back to its core business and core market, returning Starbucks head roaster, Howard Schultz, has high hopes for the newly-reengineered, post-closure chain.

I'm sure that this is not the only changes the coffee retailer will be making in the near term. After the beans settle, I'm certain there will be other store closures. What has long bothered me about $tarbuck$ is that it says it is "really selling an experience." OK, but in truth they're using the Walgreens hedgehog (read Good to Great for an explanation) of ubiquity--being everywhere. Hell with the experience. Me? I would have closed those stores in Targets--the ones next to the pizza stands and bedraggle stoppers--and any other location that didn't have the customer feel "special." Because in not doing so, McDonald's, which is now offering free Wifi and cafe lounges, will continue to eat up their market share.

Just as an interesting point of reference, LA lost only two stores to my home city's (Indianapolis) seven, three are stopping operations in Sacramento and a whopping 10 in San Diego. Makes me wonder which set of miscreants was asleep at the switch to have green-lighted the opening of so many stores past the saturation point, particularly in overly-caffeinated San Diego. Even a fouth grader could look at market trends and see that Starbucks had been in trouble for quite some time--that market share would drop off the moment a cuppa joe cost more than a gallon of gas. Hope they get their marching papers soon.

As many of you know, I'm not a fan of RIF's as a way to "clean up" bad business decisions. As an executive coach focusing on business and people strategy, I know that workforce reductions should be the last resort after having made careful decisions along the way. You wouldn't want a doc who was amputation-happy, now would you? Didn't think so. Neither would one want company leaders who, ignoring reports of organizational "pain" (increased competition, declining revenues, changes in purchasing patterns), opt to make workforce cuts to clean up their messes without working to ensure that they've gotten to the root of the malaise.

Oh and promise not to cry if you see your store on the list.

Cross-posted at Smaller Indiana and American Values Alliance

Rush Appears on The Colbert Report. Lalita Dies in Peace

Gerck! Thud. So this is what heaven looks like. Awfully quiet.

OK, so I'm not dead, exactly. But I am pretty blissful. After waiting patiently (not really) for most of the week, I got to see Rush perform for the first time on television in 30 years on The Colbert Report.

Love this group. Their cataloge of songs and amazing wall of sound perforances have them ranked fifth behind The Beatles, The Rolling Stones, Kiss and Aerosmith in most consecutive gold and platinum albums by a rock band. They performed Tom Sawyer (here's an earlier version). Had it been Free Will, I might have melted into a puddle with a few smouldering dreadlocks on top.

Here are the lyrics to this song, written over two decades ago. Almost prescient as it contrasts who a boy is perceived to be and who he actually is. People I meet tell me that, in their business dealings, they're not who they "really are." I have to ask them, when are you going to give that up and just "do you?"

Tom Sawyer

A modern-day warrior
Mean mean stride,
Today's Tom Sawyer
Mean mean pride.

Though his mind is not for rent,
Don't put him down as arrogant.
His reserve, a quiet defense,
Riding out the day's events.
The river

And what you say about his company
Is what you say about society.
Catch the mist, catch the myth
Catch the mystery, catch the drift.

The world is, the world is,
Love and life are deep,
Maybe as his eyes are wide.

Today's Tom Sawyer,
He gets high on you,

And the space he invades
He gets by on you.

No, his mind is not for rent
To any god or government.
Always hopeful, yet discontent,
He knows changes aren't permanent,
But change is.

And what you say about his company
Is what you say about society.
Catch the witness, catch the wit,
Catch the spirit, catch the spit.

The world is, the world is,
Love and life are deep,
Maybe as his skies are wide.

Exit the warrior,
Today's Tom Sawyer,
He gets high on you,
And the energy you trade,
He gets right on to the friction of the day

What the Auto Industry Can Learn From Apple

David Murphy

Like hundreds of thousands of people across the country, I stood in
line last weekend at the Apple Store in Newport Beach, Calif., to buy
the new iPhone 3G for my daughter after three unsuccessful attempts at
nearby AT&T stores.


Witnessing this exuberant demand for a new product made me
wonder if this feat could be repeated in other categories, such as the
auto business. What would an automaker have to do to seduce consumers
to stand in line to buy a hot new car? Here are some lessons from the
iPhone:


read more at Ad Age

GM to Close Four SUV/Truck Plants

Finally, figuring out that gas prices, which were less than $1.50 in 2003 are not going to decline much from their record four bucks a gallon, General Motors Corp. has announced that it will shutter production at four pickup truck and sport utility vehicle plants in the U.S., Canada and Mexico starting later this year.

CNBC lists those factories along with the models they make along with the numbers of workers each factory employs.:

Oshawa, Ontario: Employs 2,900. Makes Chevrolet Silverado and GMC Sierra
pickups. Likely to end production in 2009.

Moraine, Ohio: Employs 2,400. Makes Chevrolet TrailBlazer, GMC Envoy and Saab 9-7 mid-size SUVs. Closes at end of model run in 2010 or sooner if demand warrants. GM's last midsize SUV plant, meaning models won't be built any more.

Janesville, Wis.: Employs 2,800. Makes Chevrolet Tahoe and Suburban SUVs. Also GMC Yukon and Chevrolet, GMC, Isuzu medium-duty trucks. Medium-duty production done by end of 2009. SUV production ends in 2010 or sooner if demand remains weak.

Toluca, Mexico: Affected line employs 250. Makes Chevrolet Kodiak medium-duty trucks; production ends by end of 2008. Other production at the Toluca complex will continue.

Eighty-five hundred people. I wonder how many of these jobs could have been saved had GM operated with a tab more foresight.

And the Hummer, that gas hog that puzzled everyone who didn't own an oil well, is up for sale or a dramatic revamp.

Is the Law Strangling Creativity in the Digital Realm?

Stanford professor and lawyer, Larry Lessig gets TEDsters to connect John Philip Sousa, celestial copyrights, and the "ASCAP cartel" to build a case for creative freedom. He pins down the key shortcomings of our pre-digital intellectual property laws, revealing "how bad laws beget bad code." He includes some of the best remixes you'll ever see.

Is the Barack Obama campaign sparking meaningful conversation about leadership?

I just heard from a friend (fellow LinkedInnie, Ray Miller) who recently attended a Barack Obama event in Ohio. He found himself blown away by what he experienced: a group of people of every strip, galvanized under a shared vision, masterfully delivered.

His telling of the events got me thinking--not about the politics of it, but about what seems to be a deeper conversation in the marketplace of ideas...and ideals.

The Democratic campaign has essentially, if nothing else, set skilled, competent management against vision and ideals. Now, I know this is a gross simplification, but follow me a bit further.

People seem far less interested in Senator Obama's particulars than they are in his ability to inspire them about themselves, their country and their future. He strikes me like a Sir Rickie Branson (who, like Obama, doesn't stand on the particulars: he can't even read a balance sheet). People will follow him anywhere, leaving his cadre of skilled minions to fulfill on that vision and ensure that they all get there.

Here's what I'm interested in finding out: Has Barack Obama's campaign shifted the conversation about leadership? Are you noticing an increase in conversations about vision in your work?

Are people talking more about what's possible than about what's probable or likely?

Thanks for looking with me.

Chime in here or at

Coffee and Conversation on Blogging for IABC

If you're in the area later today, be sure to stop by new haunt, Tea's Me (at 140 E 22nd St. in Indy) for a Coffee and Conversation event on podcasting and blogging. An informal gathering sponsored by the Indianapolis Chapter of IABC the International Association of Business Communicators, we'll cover what the hairy heck (technical term) podcasting is, how it differs from blogging and the technical basics and how it impacts business strategy.

Should be a lively chat.

If you attended the event, be sure to post questions here and we'll discuss them. If you'd rather, you can email me directly.

Ciao!

Nice!

There's now a Youtube for ideas. It's called bigthink.com and it should be a barn burner. It asks well-known thinkers like Richard Branson and Moby to weigh-in on topics...and then asked us "regular Josephines" to do so as well.

Trouble is, I've tried to get to the site (it's in beta mode) and haven't gotten there yet. More when I find it.

Word Nerd-dom and Business Results

I love words. Always did. My mother bought us, first a dictionary, and then a set of encyclopedia when we were very young children. My brothers and I read the entries in those blue and white Grollier International volumes like short stories in an anthology.

My work with clients includes constant clarification of what they say and how it connects (or doesn't connect) to their beliefs, actions and results. Does your language create your business reality? You bet. Is this something New Age, connected with the? Where have you been? Really! It isn't just the good people in the marketing department who agonize over words: It's also the concern of those of use who work in the area of business strategy as well. Our words are like the points on a map towards our desired results. Nebulous strategic mission, vision, objectives, strategies and action plans will get you...well, you get the picture.

In this TED Talk, lexicographer Erin McKean discusses her work in the constant pursuit of new words, new meanings for old words, or signs that once-favored terms have fallen out of use. She worries that dictionary editors are viewed as little more than traffic cops looking to police the "bad words" and put dictionaries on the Internet in the same way that they exist on paper. She longs to participate in the Internet-driven transformation of words and meaning.

Word Nerds Rule!

Innovative Leader Dies

Body Shop Founder, Green Movement Pioneer, Dies -
Body Shop founder Anita Roddick died of a brain hemorrhage Monday. Ms. Roddick started the environmentally friendly cosmetics boutique in 1976, long before the green movement became mainstream. She didn't wait for her marketing division to tell her that there were imminent profits to be had before doing what she believed was right.

Greenpeace executive director John Sauven called Roddick an "incredible woman" who would be "sorely missed."

"She was so ahead of her time when it came to issues of how business could be done in different ways, not just profit-motivated but taking into account environmental issues," Sauven said. "When you look at it today, and how every company claims to be green, she was living this decades ago."

Death by Powerpoint (the rant continues)

What do you mean you don't use PowerPoints...?

Hunkering down in my comfy chair with a steaming cuppa tea last night to re-read The Forgotten Half of Change: Achieving Greater Creativity through Changes in Perception by Luc de Brabandere, I smiled when I remembered how much I enjoyed the opening page the first time I read it. Seems Bill Gates was coming to Brussels and the head of Microsoft Belgium had organized a conference meeting with a thousand users and customers. Luc, a rock star in the consulting world, was going to be a presenter and would introduce Bill to the gathered throng. The evening before the conference, the MS Belgium head called, and it didn't go well...for him:

"You've forgotten to send the slides of your presentation, and Bill Gates would like to see them," said the head of Microsoft Belgium.

My reply was immediate: "Most people in Belgium and France know full well that I never use slides. I prefer to practice the art of oratory as was done in old times. I've got clear ideas and I'm ready for my presentation tomorrow."

Silence.

"So...you have no slides?"

"No," I said for the second time. "The spoken work and the written word are two different things. I use both but I never mix them. I give speeches, and I write books. The ideas are the same, but the way I express them is different. When I speak, it's in real time. When I write, it's in delayed time--it's as if I were someone else."

Silence.

(Note to Self: be sure to post something on the book later. It's a wonderful example of how to use powerful questions to shape better enterprises and expand creativity and innovation.)

The death of communication as we know it

We can all agree that in the 20 years since Bob Gaskins and Dennis Austin sold their little program to Microsoft, business presentations (hell, all presentations) have become an endless testimony to our inability to communicate ideas that matter in ways that stick. They've become a horribly emotionless mashup of incomprehensible text, pictures, fades and spinning text than set dogs a-howling and babies crying.

They “suck rotten eggs” as Seth Godin points out in his e-book. But as the good people at Presentations Zen say:

"This is largely so because people do not know (or don’t care about) the difference between a well-written document and well-designed supporting visuals. PowerPoint users usually shoot for the middle and create a slideument, a “document” that would make your third-grade English teacher apoplectic with disgust and shame that you ever attended her class, and draw scowls of disapproval from anyone who makes a living as a designer or visual communicator."

A slidument to call my very own...mother would be proud

At this point, I remembered a strategic staffing course I took in B-School--a team project (which meant the strongest players did all of the work) which culminated in a presentation. We were graded on the PowerPoint presentation and I can remember the completely blank look on the prof's face when I suggested that we may not have any PowerPoints at all--that PowerPoint may not be the most effective way to communicate our ideas. He was horrified. Well, we did have PowerPoints and the prof suggested we turn in our slides for a grade. To make certain that he had all of our commentary on the slides (we didn't want to chance his memory), I added an extensive comments section to each slide as well as a slide for our bibliographical references, which generate a huge printed slidument.

It was painful, but informative the way we've commonly expected PowerPoint slides to be created. We got the highest grade for our work, but still.

Solid ideas trump pretty PowerPoints

Godin challenges us to create presentations instead of PowerPoints, working to be sure that our ideas are solid, rather than ensuring that our slides are clever. He promotes

• No more than six words on a slide. EVER. There is no presentation so complex that this rule needs to be broken.
• No cheesy images. Use professional stock photo images.
• No dissolves, spins or other transitions.
• Sound effects can be used a few times per presentation, but never use the sound effects that are built in to the program. Instead, rip sounds and music from CDs and leverage the Proustian effect this can have. If people start bouncing up and down to the Grateful Dead, you’ve kept them from falling asleep, and you’ve reminded them that this isn’t a typical meeting you’re running.
• Don’t hand out print-outs of your slides. They don’t work without you there.

A few years ago, I started simplifying my PowerPoint presentations, first by putting together the presentation and then deciding how best to communicate my ideas. I find I tend to work best when I can see the white of my audience's eyes and combine discussion, presentation, stories and drawn representations. Immediately, that meant cutting my number of PowerPoints in half...and then, actually talking with the people who came to hear me speak.

Novel idea, that.

I'm not quite done with this topic. There's the issue of Pecha Kucha that I want to get into. I'll save that for another time. Looks like an interesting way to put Godin's exhortations to good use.

Death by PowerPoint

I don't know exactly what hell will be like, but I'm certain that there will be some lower level demon with a laptop and a never-ending PowerPoint presentation.

(sigh)

Life After Death by PowerPoint

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Coal fired power generation - etc.

The recent events have underlined one of the unmeasured impacts of coal fired power generation, especially the huge uptick in demand sourced by China firing up a new coal fired power plant every week!!

In 2002, compliance coal, that met certain specifications cost the University of Cincinnati $28 a ton. UC now paying about $90 per ton, after negotiating with a utility to supply coal. (Prior to that it was significantly even more expensive. The utility would only recently start to sell coal to 3rd parties ).

Regrettably it appears that the 6 miners trapped 11 days ago are probably not alive, and now several more are know dead and more injured. Work will progress in some manner to try to find the first 6 but the MSA will work to reduce any more risk to rescuers.

Coal is abundant in the US. It's probably one of the biggest energy assets we have. But to use it we have to mine it either underground, or surface strip mining. We have to ship it constantly on barges in rivers, by rail and by truck as it is consumed on a very large scale. And not only by power plants. Coal is used to make coke (not that kind) and that coke is the pure carbon source for addition to steel to produce carbon steel for industry.

Looking at energy and alternatives, one needs to look at the whole picture. When nuclear power construction was stopped in the US 30 years ago that shackled us to fossil fuels. The industry needed a new source of energy that was cost effective and could be rapidly developed. That lead to the rapid growth of the sale and installation of combustion turbine generators across the country and even to foreign markets. They use natural gas, and lots of it. It was a fairly clean technology, and plants could be built rapidly, and due to the fact that they are relatively small compared to traditional large scale coal plants, they were easy to permit and cheap to build.

Then Enron happened. oops. Now natural gas has tripled in price and the vast majority of combustion turbines are sitting idle waiting for dramatically higher power costs or dramatically lower natural gas prices.

So we are back to coal.

If we were to wave our magic Harry Potter wands and chant "ignitus carborundum" or something like that and be able to replace all coal fired power plants with some new yet to be developed technology, we would still need coal mining to support the steel industry. With diminished demand for coal, prices would drop as mines would close, putting thousands in the industry out of work. When enough mines closed for pricing to recover, the remaining mines would have the steel industry at its knees. If you push on the balloon in one place, it goes out somewhere else.

If you divert fields to corn for ethanol production, and corn prices soar because of a spark in interest in ethanol, then corn feed for cows gets expensive, beef prices go up and cheese prices double. Push on the balloon in one place and it goes out somewhere else.

Closing down nuclear power plant construction 30 years ago pushed on the balloon in a big way and we are still watching it go out.

Don't worry too much about reducing your personal carbon footprint, that will just cause something else to happen unless we develop a holistic approach to energy policy in the US and globally.

I meander around don't I?

My Darling OQO Has a Wart!

Weekend before last, I got to hang with my extended family: Garland; his cousins, who I just met; my friend Gigi (Garland's first wife), her gentleman friend; Addai (Garland's oldest) and his wife, Egem. We'd gotten together in Chicago the night before to see stepdaughter Shani's Broadway debut in The Color Purple.

She was amazing.

Anyway, before I start waxing braggadocios about that girl, let me get back to the piece that's critically important: Addai's OQO US Model 02 (and yes, I've got issues!). As it turns out, Egem, his wife of less than a year, had ordered one for him and he wanted to show it to me. As I held it in my hands and looked at it with shining eyes, he explained how he had it set up to "talk" to his desktop computer at his SOHO...How it was easier to carry and that it was a dream to use...How he'd upgraded the hardware to better serve his needs.



I could hear angels singing. That is, until I tried using the mouse. It was waaay over on the right hand side. No matter what I did, I couldn't easily get my left thumb over there. Forget using my right thumb. I just didn't have the fine motor control (you try using your other hand to mouse over to something before you scratch your noggin and mutter at your screen). Other than the fact that they'd set up the form factor for a right-handed populace, it was perfection itself.

Of, of course, I wrote to the people who'd created the object of my lustful tech affection. Here's what I wrote (with shaking fingers) to the good people at OQO:

I was so excited I was almost giddy when a family member showed me his OQO model 2. I'd been following the OQO's for months and was convinced that I would replace my company laptop with one when it came time.

You can't imagine my surprise and disappointment when I learned that the mouse was on the right hand side. I am one of the estimated 8.4 million left-handers on planet Earth (14% in the general population...more when you consider Asian populations or creative professionals which tend to have higher instances of left-handedness than in the general population). Using the trackball mouse was torture. Try switching the mouse buttons on your computer and then putting your mouse on the left. It will take about 30 seconds to see what I mean and, more than likely, you'll use your right hand to use the mouse on the left side. This is what I ended up doing: putting the machine down and using my left hand to use the mouse button. Frustrating and unnecessary.

Nick Merz, your VP of Design should have known better than to design a product that so obviously excludes roughly 14% of the possible market share for this subnotebook market. Please centrally locate the mouseball on the keyboard. I will purchase one immediately.

Period.

Now, I don't expect to hear from these good people beyond the automated response and I don't think for a moment that they'll change the button placement after hearing from little ole me. But I can hope.

What's interesting is how we approach offerings like this. They don't come out and say that this product is for right-handed people only. They don't even offer an easy workaround (not even for more money). This kind of thing leaves me wondering: What are we thinking with respect to who our customers are. I don't reckon that OQO decided to make a product that's hard for leftys to use. I think it didn't cross their radar. Also, looking at the people who were doing the product reviews, I noted that they were all right-handed men.

What's this all mean? Heck if I know. I just want one.

LNB #047: Just Say "No?!" (pt. 3) It's What You Say "Yes" To...

Just say "no?" Seems like this has energized many of you (ticking off some) and gotten you into action.

Being one who thinks when it gets tough one should dig deeper (as opposed to scarpering away), we're going to look some more at this ugly topic.

We've discussed the bloated lifestyle that has us say "yes" to everything without limitation...and then giving up sleep, family life and sanity to try to make it all work. We've talked about the fact that our actions (including what we say) is given by our belief systems: If you're worried about your image and want to look good, you may find yourself a slave to it, saying "yes" to things that will raise you in the esteem of others, while your find yourself filled with resentment (or copping out, running late or other tactics to make the pain go away).

Here, we're looking at what we say "yes" to. We discussed that by not knowing the answers to several key questions about our business (business unit or department), we wind up at a loss about what we should be saying "yes" and "no" to in the first place. Mentioned also was the point that we're not having a happy relationship with many of the "source documents" for our businesses (like our business and action plans or our budgets). We create them once (if we do at all) and then operate like they don't exist.

Resources
Simplify Your Work Like: Ways to Change the Way You Work So You Have More Time to Live...some of these suggestions are stunningly simple and effective

The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page. After completing your plan, you'll know what you should be saying both "yes" and "no" to.

TotalTeamSolutions.com: Contact me for help with your plan. I'm a licensed One Page Plan consultant and can help you as the owner or leader of a management team get--and keep--your act together.

Listen Now: 17:16

TEDGlobal talks premiere online

I got this from the TEDTalks people. Worth a read (and a looksie).

Dear TEDizens,

I'm pleased to tell you that today we're premiering the first online talks from this summer's extraordinary TEDGlobal: "Africa: The Next Chapter." The talks from the conference have been buzzed about around the blogosphere, and we're thrilled now to offer them as they happened.

Whether or not you were with us in Arusha, you will want to check these out ... and then join the exhilarating conversation taking place about Africa's brighter future.

Four talks to kick things off:

Euvin Nadoo set the scene on day one, describing a continent poised to light up.

George Ayittey roused the audience, alternating from lacerating criticism of Africa's "hippo generation" to an inspiring appeal for the "cheetah generation" to rise.

Ngozi Okono-Iweala, the final speaker, provided a tour-de-force, telling powerful personal stories and showing how the different pieces of the aid vs trade argument, which had animated the conference all week, could be reconciled.

And 19-year-old William Kamkwamba won a standing ovation for his shy 3-minute interview, revealing how as a 14-year-old he had solved his parents' energy needs in a village with no electricity.

Over the coming months we'll continue to release ever more of these talks. These represent just the tip of the iceberg...

All best,

Chris Anderson, TED Curator
Emeka Okafor, Conference Director,
TEDGlobal

CNN Weighs in on the Presidential Debates with YouTube

Although it was a little like Presidential Debate meets American Idol, the first CNN YouTube debate wasn't as dreadful as I'd feared. In case you've been living under a stone, the questions came from the electorate (they were very direct) and the answers came from the candidates (they weren't quite as consistently direct) and was moderated by preternaturally pretty Anderson Cooper (he's kind of vampire prince handsome). At the end, we--the plucky viewers--are supposed to write in with our votes for the "winner" at CNN.com.

Do you think this debate will change the face of the presidential election? Further, what impact do you think this new format (clearly a winner in its own right) will impact business communications? How?

LNB #044: Where is a Mirror a Doorway?

Only in our fevered imaginations.

While on vacation, I observed my expensive (but not very bright) purebred cat checking out her temporary new digs. She touched everything in the hotel room and got poleaxed at the full-length mirror. Believing it to be a doorway to a magical new world, she began frantically digging for gold on the face of the mirror. Every few minutes all through the evening, she'd stop and gaze longingly at that mirror, expecting it to become something else.

Don't giggle at my simple beast: we do this all the time.

Expecting that mirror to really be a doorway, we...

• Try to retain problem employees (when we know they'll never work out),
• Pretend that our horrible jobs will be wonderful tomorrow (with exactly the same boss and business culture as before),
• Expect that a flawed business partnership will turn itself around (when we know that a little more pressure should set off even more pyrotechnics),
• and much more.

Why do we keep doing this to ourselves? Several reasons. We find it hard to tell the "stank nekkid truth" to ourselves and others, instead pretending that we can put lipstick on that pig and pretend it's Nicole Kidman. In other cases, we're too into it to be able to judge whether we've gone beyond what a reasonable person would take (or do). Getting another head involved can provide the perspective you need to see things more clearly. Finally, we get so invested in forcing and outcome and making it work that we lose track of the end-game--what we're really up to.

Now, where are you treating a mirror like a doorway to that glorious new (but entirely fictional) dimension in your business dealings?

Listen Now: 14:52

Test Drive...Your Competition?

The direct competitors for the buyers of the Saturn Aura are the Toyota Camry and the Honda Accord. Coming soon to a Saturn dealership near you, you'll be able to test drive the Aura...and the Accord...and the Camry, right at the Saturn dealership. Fully confident that you'll see superior quality and ride in the Aura, they put their money right where their mouths are.

I've often wondered what would happen if I told people "Let me take you to the websites of my best competitors so you can compare them to my offerings."