Wednesday, July 16, 2008

What the Auto Industry Can Learn From Apple

David Murphy
David Murphy

Like hundreds of thousands of people across the country, I stood in
line last weekend at the Apple Store in Newport Beach, Calif., to buy
the new iPhone 3G for my daughter after three unsuccessful attempts at
nearby AT&T stores.

Witnessing this exuberant demand for a new product made me
wonder if this feat could be repeated in other categories, such as the
auto business. What would an automaker have to do to seduce consumers
to stand in line to buy a hot new car? Here are some lessons from the

read more at Ad Age