Apples brand core is @ it's stores.

It's not often you come across an article quite like this one. It says a lot about why Apple is so successful these last few years. And it's not just about design, anyone can copy the iPod's coolness...anyone!  But when a company's culture is so incredibly different from it's competition you can't help but to notice, and to buy. Click the image to read more from the NYT.