Friday, April 18, 2008

LNB #051: The Dip (Thanks, Seth)

Marketing guru, Seth Godin's book, The Dip, forms the basis for this podcast (and several more to come). Seth describes three key conditions when we get stopped:

  • The dip: where the break in your action is so deep and wide that you can't move out of it with the resources you're expending. Kind of like the straight-A highschooler who never really had to expend herself...until she got a snootful of Calculus 115.
  • The cul de sac (or dead-end): staying here will keep you from doing something that will work for you and it will never, ever change. His suggestion? Get out as quickly as possible. Remember, the analogy of the kid on the Big Wheel? It was cute the first few times around, and then it never seemed to stop.
  • The cliff: you can keep this going for quite a while, but it runs out of gas and leaves you on the side of the road with no options. Kind of like smoking, that doesn't seem to really hurt anything--that is, until the doc gives you That Look, you know the one.

Be sure to grab a copy of this little book, The Dip: A Little Book That Teaches You When to Quit (and When to Stick). I'll be chatting about it for a few more 'casts.

Listen Now: 20:23

MP3 File