Wednesday, September 17, 2008

Are you a gatekeeper or a gatejumper

Today, right now, in your business, are you a gatekeeper or a gatejumper. You must answer this question. The future of your business depends on it.

In writing Trust Agents, my book with Julien Smith,
we’ve started to realize six major traits that define a trust agent.
Part of what we’ve noticed through researching the concept is that
trust agents quite often make their own game. What do we mean? Consider
traditional mainstream businesses. They are the gatekeepers of what we
consider the standard, the typical, the recognized. It’s really easy to
look at this when you consider various media properties and their
online upstart counterparts. To that end, I’m going to start a list,
and I was hoping you’d be inspired to add your thoughts and ideas to
it. Maybe I’ll even go back and edit your ideas from the comments into
the main post. read more