There's nothing there

John Gruber writes the most insightful piece on Microsoft's new campaign, but most specifically what has been, and I agree, a fatal misstep.

Daring Fireball: There's Nothing There

The problem Microsoft faces today is that they have nothing to hang their brand on. Windows is Windows, so colossal it exists in its own orbit. (If anything, the problem Microsoft faces with Windows is the problem Apple faced a decade ago with the Mac, where the product seemed bigger and more important than the company that made it.) The consensus opinion regarding Vista is that it’s a massive six-years-in-the-making dud. Office is Office. Oh boy, spreadsheets and PowerPoint.