Friday, November 03, 2006

Collaborate, Ya'll!

I listened today to the Tavis Smiley show. On it he had noted evolution biologist, Elisabet Sahtouris, author of Why I Remain an Optimist. She talks about how the world is getting hotter and the people are evolving. We're evolving from a competitive, aggressive world community to one that can spawn YouTube and MySpace.

Her prescription in the face of global warming and war? Collaboration! That makes her a goddess in my book.

Darwin's "Survival of the Fittest" mantra applied to business has gotten us Enron and host of other ills as business men and women strive to win at all costs. Sahtouris asserts that what's moved us out of the evolutionary "fight club" for survival is our ability to cooperate and collaborate.

Question is: What will it take for us to get it? In an increasingly global -- sometimes instantly -- market, we have to do more with each other to gain market share...not less.