LNB #027: Being Remarkable

Everybody says they provide great customer service and I do mean everybody. But most of what we call great customer service is merely more of the same ordinary stuff. Given the amount of noise there is out there, how can you be seen and heard over the roar?

Some considerations:

• Remarkable will get you heard over the din.
• Remarkable isn't what YOU think it is -- it's what your customers, vendors, suppliers and employees think it is.
• Remarkable may be something small.
• People may insist that your remarkable offering isn't feasible, necessary or possible.
• Remarkable may develop over time and be imperceptible to you.

Now, getting an access to what makes you remarkable isn't as hard as you think. Ask the people who know, like, understand and trust you. They know. When I asked my circle of trust, they told me that they valued my forthrightness -- that I'd refuse an engagement with someone who I couldn't (or shouldn't help); they said my ability to connect people and ideas in new ways and my zest for exploration were invaluable. I'd thought those things were ordinary. I was wrong.

Read these books by Seth Godin:

• The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
• Purple Cow: Transform Your Business by Being Remarkable
• The Big Red Fez: How To Make Any Web Site Better

Listen Now: 27 minutes, 13 seconds