While on my "one page kick" I didn't want to leave out one of my favorites: The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page. I found the book several years ago and have used the principles the author espouses religiously in my business with great success. I found that it allows me to give a prospect all of the key information they need to make a decision on my and my services without me having to give away the store in terms of specifics on my process or suggested approach. Several years ago I found myself competing with another consulting company on a project where the prospect asked for increasingly detailed information. Turns out they'd already decided to give the business to the other company...and they gifted that other consultancy with a copy of my proposal.
Here's the lowdown. After reading the book, you'll understand how to write the following sections:
- Title and Subtitle, defining the entire proposal
- Target and Secondary Targets, clarifying the goals of the project
- Rationale, with information about the client's needs and why the project is needed
- Financials, with info on what money is needed and how it will be spent
- Status, showing where things stand now
- Action, listing the next steps and what you need the prospect to do.
Listen Now: 20 minutes, 57 seconds