Monday, July 16, 2007

Beijing Bans Billboards

I was just talking with some colleagues about the driving forces that impinge on marketing decisions. This article highlights one of those forces: government regulation. Marketing, I gather, is a heady business in China, with little of the organized licensing we have here. In a move to clean up the city's sky scape (of a certainty, in advance of the Olympics), the government has moved to remove billboards (both legal and unlicensed): all of them.

Read the Jason Leow article