Nicely done spoof.
I think that marketing is one of those things we aren't doing as well as we could. I've had clients who have created a web presence with no thought to how well their webworks carried their message. I use CardScan Executive Business Card Scanner (love it!) and am astounded, for example, by how little thought people put into determining whether their logos, colors and designs fax and scan (or turn into "mud").
One-off actions won't work.